How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn't marketing towards doughnut eaters anymore? How will this affect Dunkin Donuts?
I think DD is definitely moving away from the doughnuts aspect of their business and moving into other areas of business. I think the movement of American society is away from the junk foods and towards a healthier diet that does not include doughnuts. I honestly cannot remember the last time I purchased a doughnut from Dunkin. Most of the times when I go there I get a coffee and either a bagel or breakfast sandwich so I really don’t mind this shift.
I don’t believe that they will completely abandon their line of doughnuts but they will start to shift the focus to other products. This is a normal business decision and an easy one to make when thinking about profitability.
Will this shift affect the way you shop from Dunkin’?
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