No, I do not think that John Smith should sell the names of the "likely" buyers to the car dealership. This reverts back to a post I made in the past regarding the moral issue of sites like Facebook selling our personal information to advertising agencies. I don't believe that it is morally right for a company to sell information that was given under the idea of anonymity to a dealership who is going to use it for targeted ads.
While John is in a difficult situation and needs to come up with some fast cash, that is not an excuse to resort to morally questionable practices. John needs to figure out how he can meet payroll without selling peoples personal information.
Should John lay off some workers or cut wages to help keep the company alive?
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