Wednesday, March 6, 2013

The Marketing of spring break

With spring break next week I thought I would make a post about the idea of marketing spring break as almost a "product" to people. There are definitely places or locations that have built their entire economy based on tourism. Look at Las Vegas. That place has built itself around making money off of people who come to visit. This is why I was wondering if the idea of spring break is marketed to students to try and stimulate spending amongst college students.

The idea of the "typical" spring break of going to somewhere warm and partying has been stressed though movies and other forms of media. I believe that the concept of spring break is almost treated like another holiday by corporations and others groups looking to cash in on college students on their break.

Do you think the idea of spring break is marketed to students?

 

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