Sexism vs. Marketing

This is something that I have wanted to write about for a while but just haven’t gotten to it until now. Some of my female friends and I Have had arguments in the past about the way a product is advertised and whether some of the images or slogans etc. that is used are sexist or just a specific kind of marketing/advertising. For instance, if there was a new energy drink introduced to the market that was aimed at women and the can was pink with the words "low carb" on it, would you consider it sexist or is that just an advertising ploy to attract more female customers? I believe it is the latter. Gender specific ads have been around for a while and have targeted both man and women with different strategies designed to get them to notice the product. I see a great example of this in the magazine rack in the convenience store. You can clearly see what magazines are targeted to what gender based on what’s on the cover. I don't see this as sexism rather just trying to grab attention from a potential consumer.

Do you think gender specific marketing is sexist?